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Generus Capital
London · Founded 2015

Alternative Asset Management Consultants

Generus Capital is a London-based consultancy supporting asset managers and sports organisations with capital raising, product structuring, marketing and governance.
London (Mayfair) · Kingston upon Thames · Rio de Janeiro
Expertise

Where we work

Sports Finance

Advisory for clubs, leagues and rights holders on raising capital and monetising commercial assets.

Digital Assets

Consultancy experience across crypto and blockchain investment strategies.

Alternative Equity

Three decades of experience in specialist equity strategies, including mining and natural resources.
What we do

Services

Capital Raising & Consulting

Product Structuring

Marketing

Non-Executive Director Services

Background

Three decades in asset management

30 Years

in asset and wealth management

US$4bn

raised in assets across a career

London & Rio

offices in the UK and Brazil

Let’s talk

We’re happy to hear about your project — a short introductory call is usually the best first step.

Generus Capital

Alternative Asset
Management Consultants
Generus Capital Ltd. Registered in England and Wales, company number 10075670. Registered office: 1 Park Road, Hampton Wick, Kingston upon Thames, KT1 4AS, England.
© 2026 Generus Capital Ltd. All rights reserved.
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© 2026 Generus Capital Ltd.